Domain Hosting: How Will Your Choice Affect Your Business

Domain Hosting
Domain Hosting

In the present market scenario, the IT industry is growing remarkably and the Internet has become the most prominent medium of communication. Business constantly try to impact the market through social networking portals, their official websites and also by improving search engine rankings. In order to make its presence felt in the Web World, it is important for a business organisation to have a website that is attractive, and displays the products and services well to attract traffic and potential customers. However, merely by designing and development of a website cannot single-handedly guarantee its success. Domain names are often touted as the most significant and immediate factor that creates an instant impact on the targeted customer base. Domain hosting is another factor that makes a noteworthy contribution to the viability of an online business.

Importance of choosing right domain names
Domain names provide identity as well as individuality to websites as there are millions of websites available on the Internet. Thus it is important to choose the name for a website that is catchy, easy to remember and the one that describes the website and what it deals with in the best possible manner. Once the domain name is decided, an extensive research is essential to confirm the availability of domain names. Using WHOIS tools is an effective way of choosing website names. One can even buy domains for future use if those domain names have a possibility to rank the website and they are catchy enough to attract the online traffic.

How domain hosting can affect your business?
Choosing the right domain hosting is important as it one of the prime deciding factor of a website’s success. Web hosting is one of the factors that can improve the functionality of your online business by improving the website’s ranking in major search engines like Google, Yahoo! and Bing. Some of the ways through which domain hosting can influence the website and subsequently, your business are:

     1. Speed of the Website: The loading time of a website depends on the web hosting services. If the loading time of the website is long, you will lose traffic as even the existing visitors will stop visiting your web portal. Thus, it is important to choose a good domain hosting service provider.
     2. Uptime of the Server: The uptime of the server on which your website is hosted is important because if the uptime is low and the site remains down most of the time, you will lose visitors. This will directly affect your sales and as a result, your business will suffer.
     3. Content on Sub-domain: At times, some of the hosting service providers also create sub-domains along with the registered domain. These sub-domains contain the content present on the main website and as a result duplicate content issue may crop up and your site will be penalized. This will also affect the ranking of your main website and in order to avoid such things you should edit the robots.txt file to stop the search engines from indexing it.

There are also other ways through which domain hosting can influence the website and thus your business and hence it is important to choose a reliable and trustworthy web hosting service provider.

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Domain Name Registration: How Will Your Choice Affect Your Business?

Domain Registration
Domain Registration

In today’s competitive world, a good website showing the products and services in the offer and its specifications is must to attract the targeted audience. It has become quite important for organisations running businesses to ensure that their websites look attractive with intelligent layouts and display of services in the offer in order attracts more traffic. Various Businesses also try to make an impact on the market through different social networking portals along with improvement in the search engine rankings. This is certainly not enough, as mere designing and development will not guarantee the success. The organisation must have a memorable domain name for making an instant impact on the targeted audience. Here, the point worth to mention is that a suitable domain name registration is a crucial factor in determining the viability and success of an online business.

Domain Search & Domain Availability

Choosing the right domain name is of paramount significance as on a long run it plays an important role in determining the fate of your business besides other factors. So, the domain search for a suitable name needs a lot of consideration from organisations and individuals planning to start a new business.

A domain name gives an identity to your business and contributes heavily toward providing it an individuality too. There are numerous websites available on the Internet and thus, relying on a catchy domain name is must. The domain name should be the one that not only attracts but is also easy to remember and type. Besides aforementioned characteristics of a domain name, it should describe your business well too.

Once you choose a suitable domain name for your website, you must check its availability. Often called as domain availability, this might involve an extensive search from your end to determine the availability of the chosen domain name. One can resort to WHOIS tool as it offers an effective way of choosing a domain name for your business.

How the Domain Name Registration can Impact your Business

So far we have talked about a suitable domain name and its characteristic but many of you would surely be wondering, ‘How just a name can potentially influence your business ?’. Many of your would be thinking ‘what’s in a name’ and why make so much fuss about it. Some might be tempted to ask to ‘Why Register?’. For all such people, below mentioned points need to be reviewed.

a) What’s in a name: An appropriate business name plays a critical role in determining the success of your business. It is of prime importance to ensure that domain name you chose after a thorough domain search must conform to the business you intent to sustain in future. It should give a feel of the products and services in the offer and services rendered and thus, if properly considered, would also help in building a brand identity. Point to be noted here is that ideally your domain name should match with the business intended.

b) Registering a Business name as domain: One must give top priority to get the chosen name registered as a domain. This will help your website gain credibility and also greatly enhance the market impact in the long run.